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Ford Responds

Posted on December 23, 2005 by

Earlier in the month, I wrote to Ford Motor Company about their publicized decision to pull advertising from the gay media (apparently, a misrepresentation from the American Family Association). Here is the reply (note, they confirmed advertising would remain).

From: siebelt3@ford.com [mailto:siebelt3@ford.com]
Sent: Friday, December 23, 2005 12:19 PM
To: james@aboutequality.com
Subject: Thank You for Contacting Ford Motor Company

Thank you for writing.

At Ford we value diversity among all of our constituents and pride ourselves on strong and clear values – respect for our customers, communities, employees, suppliers and dealers; acceptance of our differences; inclusion of different people with different perspectives; and integrity to always do the right thing. We value all people – regardless of their race, religion, gender, sexual orientation and cultural or physical differences. This is a strong commitment we intend to carry forward with no exception. We are pleased to clear up any misperceptions and get back to doing what we do best – building the best cars and trucks in America.

Thank you again for contacting Ford.

Respectfully,
Customer Relationship Center
Ford Motor Company

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Tags: Media

people will forget what you said, people will forget what you did, but people will never forget how you made them feel

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