Priscilla, the drunken drag queen

It's sad that I get Aussie faggy news from an American blog, but thanks to towleroad, I just read about “Pansy!” the new wine label that has been launched in Australia, and is being marketed to the GLBT community. You can read more over at The Melbourne Age (registration required, but I have a PDF of the story if you can't be bothered going through that).