I'd seen the second advertisement that has been released by Brawny, but I hadn't seen the first (watch the 30 second version). The guy who plays “brawny” is very yum 😉
Thanks to towleroad for the reminder and the links (oh and the following, which encouraged me to go take a look):
The two commercials I'm talking about are found here and are called “Role Reversal”. The first features a Brawny man making a birthday cake for his wife. While he's making the cake (in creepy Stepford Wives fashion) dollops of icing splatter suggestively on the countertop. Then, when he's finished with the cake, he walks toward the camera, and I don't think it's the tube of frosting that's stuffed into those jeans.